Unphltered (US / DTC)
Unphltered Apparel
US direct-to-consumer streetwear & lifestyle e-commerce store with high-converting mobile layout and drop-release countdowns.
Experience this build live
Explore the live responsive site, performance & user experience.
The Challenge
High traffic spikes during limited apparel drops caused inventory desync and checkout bottlenecks on default templates.
The Technical Solution
Developed a lightweight custom Shopify theme with instant cart sliding, automated size guides, and peak-traffic cache resilience.
Key Deliverables & Impact
Instant Mobile Checkout
+52% Repeat Purchase Rate
Zero Drop Crashes
ShopifyUS / DTCStreetwearSpeed Optimized